Discontent Controversy Emerges in Gwangyang, Following Sokcho and Yeosu
Following the recent discontent controversies in Sokcho, Gangwon Province, and Yeosu, Jeollanam-do, the service attitudes at local markets and restaurants have come under scrutiny once again.
On the morning of the 9th, a pregnant woman in her 20s named Kim visited a seafood store in a Gwangyang market with her husband. Kim stated, "When I asked the staff about the price, I was told it was 35,000 won for two, so I requested the packaging."

However, upon arriving home and checking the receipt, it showed a charge of 40,000 won. Kim immediately called the store, and the owner confirmed, "The original price is indeed 40,000 won," but also acknowledged that "the employee might have provided incorrect information" and promised a refund of the 5,000 won difference.
Shortly after, Kim received a text message saying, "Refund 5,000 won for the squid purchase, crazy customer." Kim remarked, "As soon as I saw that message, I called right away, but the owner pretended not to understand, saying, 'What do you mean?'" She then added, "When I said I would report this, he apologized but claimed it was a message meant for the staff."

Kim expressed, "It wasn't just the 1,000 won; I felt more offended by the attitude toward customers," adding, "Even if it was a message meant for an employee, as a consumer, it can still be very unpleasant."
She continued, "This might not just be my issue, so I reported it," and insisted, "If such behavior continues at the store, it will ruin consumer trust altogether."
Urgent Need for Restoring Trust in Local Markets and Restaurants

Recently, similar controversies have arisen in Sokcho, Gangwon Province, and Yeosu, Jeollanam-do.
On June 26, a video titled "One-Day Trip to Sokcho for Solo Squid Eating… but I’m Quite Disappointed" was posted on the YouTube channel 'Kim Surpocha'. In the video, the YouTuber ordered squid sashimi, steamed squid, and a bottle of alcohol while seated at a spot with a sea view. It featured a presumed staff member urging, "Miss, can’t you eat inside?" and "You’ve been here too long," and insisting, "Hurry and eat."
As the controversy grew, Sokcho City issued an apology and promised to prevent a recurrence, while the restaurant owner expressed that there had been a misunderstanding but acknowledged the need for reflection.

Previously in Yeosu, a female YouTuber visiting a restaurant alone faced rude comments such as "You're not the only one coming here" and "Hurry up and eat," leading to public outcry.
Despite having ordered for two, the customer revealed in a video that she was pressured after 20 minutes, prompting Yeosu City to impose a fine of 500,000 won and to conduct official apologies and customer service training, which effectively resolved the issue.

The controversies spanning Gwangyang, Sokcho, and Yeosu have escalated beyond simple personal dissatisfaction into a matter of trust regarding local traditional markets and restaurants.
Discrepancies in price information and charges, rude treatment of customers, and pressure to hurry are decisive factors that dampen consumers' willingness to visit again.
To regain love and support from consumers, there is an increasing call for urgent service improvements in traditional markets and local restaurants.
Image Source: Provided by informant Kim, YouTube 'Kim Surpocha', YouTube 'Yunani Today', resource images for understanding the article / gettyimagesbank