TOMORROW X TOGETHER has entered the comeback countdown, adding excitement with unique promotions. They will release their 7th mini album 'The Name Chapter: SANCTUARY' on the 4th of next month. Ahead of the new release, they are offering various forms of entertainment.
First is the ARS hotline, a service that offers an experience as if actually talking with the members. It was first introduced on the 9th and is available through two channels, one in Korea and one in the U.S. The promotion garnered significant interest, temporarily overloading the server right after opening. The domestic number alone recorded 940 calls per minute, totaling 56,423 calls within an hour.
Even after voice messages could be listened to on the official website, demand for ARS continued. As of the 13th, the cumulative call volume reached approximately 500,000. There was also a heated response to outdoor advertisements. TOMORROW X TOGETHER featured handwritten ads on buses and at bus stops on major routes in Seoul.
They expressed to fans, raising expectations with phrases like, "In the noise of the city, your warmth takes me to a sanctuary," and "Anywhere with you feels like heaven."
Their use of social media to heighten the immersion in the new album's narrative is also notable. They shared the daily life of the persona in the new album on a newly opened Instagram account 'sxnctxxry_1104'.
Meanwhile, TOMORROW X TOGETHER will reveal the 'ANGEL' version concept photos and clips on the 17th.
<Photo Courtesy of Big Hit Music>
