“The IVE Formula Worked”…”Rebel Heart”, Perfect All-Kill

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IVE achieved a 'perfect all-kill' on domestic music charts.

Last month, on the 13th, IVE released the pre-release track "REBEL HEART" from their 3rd mini-album 'IVE EMPATHY.'

Upon release, the song swept major charts. As of 10 AM on the 4th, it ranked first on Melon, Genie, Bugs, and Vibe real-time and Top 100 charts.

The music video also gained global popularity. The "REBEL HEART" music video was number one on YouTube Trending Videos and Trending Music.

Their performance on music shows was equally remarkable. IVE won six awards, taking home trophies from shows like 'M Countdown,' 'Music Bank,' 'Show! Music Core,' and 'Inkigayo.'

"REBEL HEART" is a song that offers comfort and empathy. It features various vocal harmonies, a powerful chorus, mellow strings, and upbeat drums.

They completed a 'new style' never seen before. IVE infused a mature outlook and perspective into the new song while maintaining their distinctive musical color from previous works.

The band challenge added more excitement. Soran, 10cm, DAYBREAK, Touched, and LUCY each sang the chorus of 'REBEL HEART,' adding their unique band characteristics.

Meanwhile, on the 3rd, IVE released 'IVE EMPATHY.' They are promoting with the double title track "ATTITUDE."

<Photo provided by Starship Entertainment>