Mysterious QR codes have appeared at major landmarks in Seoul. The art challenge planned by the creative lab '1ANDON' is catching attention.

Recently, outdoor advertisements for the 'ChucK Art Challenge' have been launched on large screens at places such as Samsung COEX, Parnas Media Tower, and Hongdae Curved Wall. Scanning the actual QR code links to a YouTube introduction of the challenge.

This challenge unfolds with the theme 'ChucK'. Participants create their own album cover artwork. The first-place winner will receive a prize of 1,111,111 won and their work will be selected as the official cover for a single album set to release in April.

The keyword 'ChucK' carries the message, "It's okay not to be perfect, just give it a try." This challenge provides creators the opportunity to express their stories through artwork.

It differs from traditional outdoor advertising by utilizing QR codes in ads displayed at key outdoor locations in Seoul, encouraging participants to explore and experience.

This unique promotional approach has garnered attention. Minimalist offline posters have been put up in areas such as Hongdae, Seongsu, Itaewon, Euljiro, and Yeonnam, leaving only the QR code without unnecessary information.

This acts not as a mere promotional material but as an invitation to challenge. It offers creators the chance to explore and engage directly.

Meanwhile, '1ANDON' is a creative lab experimenting with art based on music and media. With the philosophy of 'No DNA, One Identity', it unites creators around a single identity.

They will release the 'Mixtape' series, featuring artist collaborations. This series highlights not only the completed artworks but also the challenges and failures during the creative process as part of artistic growth.

It captures the experimental creative process of '1ANDON', covering artists' working processes, idea formation, and the collaborative work that leads to finalized creations.

<Photo courtesy of 1ANDON, @from.1andon>