Stray Kids captivated fans with the unique mood of their track.
On the afternoon of the 5th, Stray Kids released a teaser for the music video of 'JJAM', a track from their mini-album 'ATE', on their official SNS. It hinted at an intriguing development.
In the video, the eight members engage in a secretive operation in a dark space. They confidently move around with red jam smeared on their faces but become alert and cautious at the slightest unusual sound.
The video ends with the members fleeing in terror, startled by a breaking glass jar. The unique direction and acting using jam, and the dim lighting, reminiscent of a spooky horror movie trailer.
'JJAM' is a track that stands out with its diverse composition starting with intense synth sounds. It is filled with Stray Kids' unique and lively charm.
Bang Chan and Changbin of the in-group producing team, 3RACHA, directly participated in writing and composing the song, embedding Stray Kids' musical characteristics. The song reached 9th place on Billboard's 'World Digital Song Sales' chart.
The new release 'ATE' marks Stray Kids' first comeback of this year and embodies their distinctive identity. The album title holds their ambition to dominate the music market this summer.
Their plan became a reality, debuting at No. 1 on the Billboard 200, the main album chart of Billboard, marking their fifth consecutive album to reach the top. This is an unprecedented record for any group worldwide.
They also dominated global charts, securing the first position on the latest album chart by the French music association. Stray Kids' 'Circus Master' landed at 30th place on the UK's 'Official Singles Chart Top 100'.
Meanwhile, Stray Kids will kick off their new world tour 'dominATE' at the KSPO Dome in Seoul's Songpa District from the 24th to 25th and the 31st to September 1st.
<Photo Credit=JYP Entertainment>
