RIIZE received focused attention from major media outlets in the United States.
On the 27th (Korean time), Bloomberg released a new episode of its documentary series "Bloomberg Originals" on its website.
The analysis focused on the K-pop business. "Hundreds of concerts, thousands of artists, and millions of fans have turned K-pop into a $9.3 billion industry," it stated.
RIIZE was introduced as a K-pop artist with global potential. The documentary featured their choreography practices, music videos, new song performances, and interview scenes.
In particular, "Bloomberg Originals" visited RIIZE's first fan-con tour "RIIZING DAY" held last May in Los Angeles.
They covered the event from multiple angles, conveying the preparation process as well as RIIZE's performances and behind-the-scenes moments. They also listened to stories from BREEZE (the fandom name) gathered at the venue.
Kim Hyung-kook and Lee Sang-min, the executive directors of SM Wizard Production, also appeared. They produced RIIZE's music and explained the global strategy.
Selena Ong, the Global Head at Spotify, analyzed, "Artists like RIIZE understand styles that appeal to young audiences and express them through music."
Meanwhile, RIIZE is set to debut in Japan on September 5th. They will release their first single "Lucky."
<Photo courtesy of SM Entertainment>
