Melon's music awards ceremony is returning this year.

Kakao Entertainment announced on the 4th, "The 16th Melon Music Awards (hereinafter 'MMA') will be held on November 30th at Inspire Arena."

The 'MMA' is the largest music awards ceremony in the country, highlighting the achievements of artists over the past year using Melon's data, user votes, and expert evaluations.

It is also a festival highly regarded by Korean music fans. The MMA has been held at domestic venues annually. Reasonably priced tickets are a key factor in its popularity.

This year's awards slogan is 'New Stream of K-POP.' It embodies Melon's vision of presenting new trends in K-pop.

For the second consecutive year, the event will be held at Inspire Arena. This venue is the country's first multi-purpose indoor performance hall, equipped with world-class sound and stage transformation systems.

Kang Yoon-jung, CEO of Kakao Entertainment, expressed expectations by saying, "We will not only celebrate the artists' achievements together but also showcase the new future of K-pop."

Meanwhile, Melon is currently conducting pre-promotions. Specific announcements can be found on the MMA page within Melon.

<Photo Credit=Melon>