Opening a New Horizon for the High-End Residential Market in Busan

Lotte Engineering & Construction's premium residential brand 'Leal' has made its first foray into Busan with 'Leal Riverpark Centum', setting a new benchmark in the Busan real estate market.

The complex recorded nearly 10,000 applications during the first round of subscriptions, firmly proving the potential of the high-end residential market in Busan.

**Potential of the Busan High-End Residential Market**

This large-scale complex, being developed in Jaesong-dong, Haeundae-gu, has attracted demand from all across the country, even amidst the ongoing real estate market slump. Several unit types closed with astonishing competition ratios of hundreds to one.

This is becoming a symbolic case demonstrating new possibilities in Busan's premium residential market beyond mere housing supply.

**Innovative Design Blurring the Lines Between Residential Living and Resorts**

The biggest differentiator of 'Leal Riverpark Centum' is that the complex is designed as a multifaceted cultural space.

The large community facility known as 'Salon de Leal', covering approximately 3,300 pyeong, perfectly embodies the 'residential + resort' concept, featuring a swimming pool, spa, fitness center, and breakfast lounge.

In particular, the infinity pool with views of the swimming river and the benefit of having all operating costs waived for two years post-occupancy are gaining attention as premium features that are rarely found in the existing market.

The complex is designed to rise up to 67 stories, set to redefine the skyline of the Haeundae area.

In addition to the curtain wall glass facade, the entire exterior of the building will utilize a digital media facade, expected to add cultural significance to Busan’s urban landscape during nighttime.

**The ‘Leal Expedition Team’ Gathered from Across the Country**

The popularity of 'Leal Riverpark Centum' is not limited to the Busan area.

Many prospective buyers from Seoul and the metropolitan area took the KTX to visit the model house directly, drawing nationwide attention with approximately 33,000 visitors in just the first weekend of opening.

The special attention to this sale is linked to the trend of waiting demand for investment in the metropolitan area shifting towards major regional cities following the announcement of real estate regulations on June 27.

Not only genuine homebuyers but also investors are attracted, intensifying the competition for subscriptions.

'Leal Riverpark Centum' signifies a significant turning point in the local real estate market as it absorbs high-end demand from the metropolitan area, surpassing simple apartment supply.

The complex is showcasing a level that is extraordinarily different from the existing market in terms of size, composition, design, and brand power.

Designed to resemble a high-end resort, the promotional hall of 'Leal Riverpark Centum' is situated in U-dong, Haeundae-gu (near Haewon Elementary School).

Image source: Aerial view of Leal Riverpark Centum. / Photo provided by Lotte Engineering & Construction.