LE SSERAFIM has released a music video for one of their album tracks, collaborating with the popular character brand Sanrio.
On the 9th, LE SSERAFIM uploaded the music video for "Kawaii," part of their fourth Japanese single "DIFFERENT," on the HYBE LABELS YouTube channel. The video has a runtime of approximately 3 minutes and 48 seconds, filmed at "Sanrio Puroland" in Tokyo. It alternates between footage of LE SSERAFIM and animation, introducing its unique worldview.
This track serves as the theme song for the Netflix series "My Melody & Kuromi," produced by Japanese singer and actor Gen Hoshino. Heo Yunjin wrote the English lyrics.
The song is characterized by its unique chord changes, dynamic beats, and catchy melody, conveying the message that "cuteness can be a powerful asset when turned into individuality."
Despite being a B-side, it has received a strong local response. "Kawaii" entered the Oricon Weekly Digital Single Ranking (as of the 2nd) and gained a spot on the Billboard Japan Download Song chart.
Meanwhile, LE SSERAFIM is currently on their world tour "EASY CRAZY HOT," heading to Taipei on the 19th-20th.
<Photo credit=Source Music, Netflix>
