Le Sserafim has proven their global influence by getting a stage at one of America's four major music awards shows. They will perform at the '2024 MTV Video Music Awards' (hereafter '2024 MTV VMA').
On the 6th (local time), the official SNS of 'MTV VMA' announced the news of Le Sserafim's performance. The preshow, held before the main event of 'MTV VMA', is known as a gateway for global pop stars. This highlights Le Sserafim's elevated global status.
Last year, Sabrina Carpenter performed at the preshow. This year, she is a strong contender for multiple awards, including 'Artist of the Year' and 'Song of the Year'.
Numerous pop stars such as Cardi B, Ariana Grande, Nicki Minaj, and Rihanna have made their way through the preshow stage in their early days. Attention is also focused on whether Le Sserafim will win any awards.
They are the only K-pop group nominated for 'Push Performance of the Year'. This category features musicians who were selected for the 'MTV Push' campaign competing for the trophy.
The 'MTV Push' campaign is a project that spotlights one artist each month, showcasing their interviews, performances, and digital content. Le Sserafim was the first K-pop girl group to be selected in June.
Le Sserafim is receiving a heated response with their mini 4th album 'Crazy' and its title track of the same name. They've achieved a career high on Spotify in the US. The news of their preshow performance and nomination has garnered significant attention.
Meanwhile, the '2024 MTV VMA' preshow featuring Le Sserafim will be held on the 11th at 6:30 PM (Korean time, 7:30 AM on the 12th) at the UBS Arena in New York.
<Photo Courtesy = Source Music>
