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The rookie girl group 'KiiiKiii' is making an unprecedented move by releasing a new music video before their official debut. Starship Entertainment (hereafter Starship) uploaded the music video for the title track 'I DO ME' from Kiiki's debut album on their official YouTube channel on the 16th.
The first content of their debut promotion is the new song's music video. Starship boldly skipped the introduction teaser by revealing the members and the music video first.
The video is receiving a lot of attention. It reached number one on YouTube's trending videos within 12 hours of release. As of the 18th, it has surpassed 2.24 million cumulative views.
'I DO ME' is a pop dance track that maximizes KiiiKiii's confident charm. It starts with a dreamy synthesizer sound and transitions into a powerful disco drum beat.
The music video was filmed in New Zealand, reminiscent of an art piece. It sensuously captures the individuality and autonomy of the members amidst the vast nature.
The agency stated, "With their unique concept, KiiiKiii, who has shaken up the music industry, is expected to establish themselves as a group creating a new trend in K-pop."
Meanwhile, KiiiKiii is conducting an innovative promotion. They launched their official website on the 17th and will make their official debut on the 24th of next month.
<Photo provided by Starship Entertainment>
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