"Keep This Attitude"

IVE has heightened the anticipation for their comeback with a unique concept film. Starship Entertainment released the concept film for one of the double title tracks, "Attitude," from IVE's third mini-album, 'IVE Empathy,' on the 26th.

Accompanied by the English message "KEEP THIS ATTITUDE," three statements appear: "No matter what situations come your way, keep your cheerfulness."

The members appeared in a space reminiscent of a home. Despite being placed in various unexpected situations, they never lost their smiles. They enjoyed the circumstances instead.

Jang Wonyoung sat on a foam-covered washing machine making soap bubbles. Liz relished tossing laundry bundles into the air.

An Yujin playfully splashed water in the kitchen. Gaeul danced energetically to music. Moving to the bedroom, water burst forth. Rei played on a wet bed, while Leeseo dried her hair with a dryer.

Eventually, the house tilted over. The sound effects of breaking and crashing were heard. Nonetheless, the members' faces were full of smiles, surrendering to gravity and leaning with their bodies.

"Attitude" is a song reflecting what is known as a 'Wonyoung mindset.' In situations that are unchangeable, the only thing we can change is our attitude. Jang Wonyoung participated in the lyrics, delivering a message of positivity.

IVE released the pre-release title track "Rebel Heart" on the 13th. They will release the 'IVE Empathy' album and "Attitude" on February 3rd.

<Photo courtesy of Starship Entertainment>