IVE once again proved their global popularity. On the 2nd, IVE’s ‘After LIKE’ music video surpassed 300 million views on YouTube. Although it has been two years since its release, it is still loved.

‘After LIKE’ is a song released in August 2022. It blends various genres such as EDM, pop, and house based on a kick rhythm. It achieved mega-hit status. This song achieved a ‘Perfect All-Kill’ (PAK), sweeping the No.1 spot on music charts like Melon, Genie, Bugs, Flo, Vibe, Korea Spotify, and Korea YouTube Music.

With ‘After LIKE,’ IVE set a record of winning 14 times on music shows, proving their overwhelming power in digital sales. They performed well not only on domestic charts but also on global charts, appearing for 17 weeks on the US Billboard’s ‘Billboard Global 200’ (highest rank 20th) and successfully charting for 25 weeks on ‘Billboard Global Excluding US’ (highest rank 9th).

The music video was praised for its unique visual aesthetics. The large-scale fireworks reminiscent of CGI stood out. IVE showcased their charm by styling in their respective symbolic colors. The catchy melody and Gen Z’s bold message were key points. Lyrics like “Do you know what my strength is? It’s being honest” led to parodies and challenges.

Foreign media also extensively covered this. Billboard and others remarked, “IVE incorporated into ‘LOVE’ with confidence-boosting lyrics based on self-love.” They added, “Emphasizing IVE’s unique team identity and team color helped build a solid fandom.”

Meanwhile, IVE successfully completed a world tour with 37 performances in 28 cities across 19 countries this year. They have confirmed their comeback for January next year.

Photo courtesy of Starship Entertainment.