Hite Jinro Launches Support for Children in Care Blind Spots for Family Month
Hite Jinro, a leading comprehensive alcoholic beverage company in South Korea, is launching a support project for children who are in care blind spots in celebration of Family Month this May.
On the 16th, Hite Jinro announced that it will conduct the 'Hite Jinro Family Month Meal Support for Children at Risk of Food Insecurity' project in collaboration with the Green Umbrella Children's Foundation.
This project has been created to provide practical assistance to children at risk of food insecurity and experiencing gaps in care.
Hite Jinro has selected approximately 180 children in cooperation with local children's centers linked to the Green Umbrella Children's Foundation, and will deliver sponsor goods worth a total of 20 million won together with Hite Jinro Holdings.
A total of sponsor goods worth 20 million won
The sponsor goods have been prepared based on a prior demand survey to reflect the actual needs of the children.
Included are food items that will provide a hearty meal, meal kits, and pizza dining vouchers, which will be distributed in phases by June.
Continuous Social Contribution Activities Under the Slogan 'Sincerity Multiplied'
Hite Jinro is engaged in various social contribution activities to support the marginalized neighbors around us.
This includes support for children at risk of food insecurity and care gaps, assistance for marginalized neighbors during the Lunar New Year and Chuseok holidays, transportation support for neighbors with mobility difficulties, kimjang support for disadvantaged neighbors during the kimjang season, support for welfare centers on Disability Day, and year-end sponsorships for children's centers.
Hite Jinro CEO Kim In-kyu stated, "Under the social contribution catchphrase 'Sincerity Multiplied,' Hite Jinro has been consistently practicing warm companionship with our marginalized neighbors."
He added, "We will continue to listen to the voices of the community and consistently carry out social contribution activities where they are truly needed."
Image source: Hite Jinro / Photo=Insight, Hite Jinro
