BOYNEXTDOOR, Japan Debut…”Kitsch Appeal, Targeting Gen Z”

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BOYNEXTDOOR targets the Japanese market and makes their official debut in Japan.

On the 9th, BOYNEXTDOOR released a teaser for their Japanese debut single 'AND,' with the title track 'Earth, Wind & Fire' on HYBE Labels' YouTube channel.

The video is approximately 27 seconds long, filled with kitschy and unique charm. It wittily depicts members being swept up in natural phenomena as they traverse Earth and space.

They added some fresh fun by including scenes not seen in the Korean version of the music video. Their new styling is also a key point to watch out for.

Ahead of their Japanese debut, BOYNEXTDOOR appeared on a music show, making their first performance of 'Earth, Wind & Fire' on TBS's 'CDTV Live! Live!' on the 4th.

It received a heated response. The 'sped-up' section especially captivated local viewers. They smoothly delivered rapid-fire live singing in Japanese.

The new release includes a total of four tracks: 'One and Only', 'But I Like You', the Japanese version of 'Earth, Wind & Fire', and the Japan original track 'Good Day'.

BOYNEXTDOOR will release 'AND,' on the 10th.

<Photo courtesy of KOZ Entertainment>

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