Aespa is fueling the excitement of their comeback by opening a pop-up store to celebrate their new album release. From the 21st of this month until the 3rd of next month, Aespa will hold a mini 5th album 'Whiplash' pop-up 'Aespa Week – Whiplash Mood' at a studio in Seongdong-gu, Seoul.

The space is designed to satisfy all five senses, reinterpreting the concept of the new album. It is expressed with kinetic large-scale objects that depict the irresistible being ae-aespa.

There will also be events for some of their fandom, MY. On the release day, they will invite 150 official fan club members for a 'Whiplash Mood Pre-Launching Party'.

Aespa will also take time to communicate with fans both domestically and internationally. Before the pop-up store opens, they will broadcast a countdown live on YouTube, TikTok, and Weverse at 5 PM on the same day.

The agency stated, "Aespa will engage in real-time online communication with global music fans. We hope this will heighten the anticipation for their comeback and the pop-up store."

Meanwhile, Aespa will release 'Whiplash' on the 21st.

Photo courtesy of SM Entertainment