Ive is set to heat up Japan once again. Ive will release their new Japanese mini-album 'ALIVE' on the 28th. Prior to this, they pre-released the title track 'CRUSH' and its music video on their official SNS channel.

The music video began with Ive appearing to enjoy a vacation amid their busy daily lives. Their radiant visuals among soap bubbles added a refreshing vibe.

The members showcased a fresh and innocent charm, playing around like young children. The dynamic sound and confident point choreography during the chorus were captivating.

'CRUSH' is a vibrant song that highlights Ive's fresh and lovely atmosphere. It's a heart-pounding pop song perfect for getting rid of the summer heat and embodies Ive's confident team identity.

The new album 'ALIVE' includes a total of songs. 'CRUSH' and the Japanese opening theme song 'WAVE' for 'Pokémon' are original Japanese tracks. Additionally, it features Japanese versions of 'I AM', 'Off The Record', and 'Baddie'.

Meanwhile, Ive is set to continue the excitement with an encore concert, 'IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE' IN JAPAN', at Tokyo Dome on the 4th and 5th of next month.

Photo Credit: Starship Entertainment