'Blackpink' Jennie spreads the charm of Seoul to the world.

The Seoul Metropolitan Government and the Seoul Tourism Foundation announced on the 29th that "global K-pop artist Jennie has been appointed as the honorary ambassador for Seoul tourism in 2025."

Jennie has previously expressed her affection for Seoul through her solo songs and interviews, with 'Seoul City' being a representative example.

She sang about the magical charm of Seoul, stating, "Seoul is a city of inspiration for me," and "The sentiment of Seoul is just my style."

She will participate in a related campaign, having filmed a promotional tourism video that conveys the message 'Absolutely in Seoul.'

The first video will feature the theme 'DALTOKKI,' showcasing Jennie exploring various locations in Seoul, including Gyeongbokgung Palace, Nodeul Island, and Seongsu-dong.

In the upcoming 'SEOUL CITY' episode, Jennie will utilize the sound of her solo song to showcase a special synergy with Seoul.

Her outfit in the poster caught attention as she wore a dress adorned with the traditional craft technique of Duseok, reinterpreting Korea's beauty.

Furthermore, interviews with Jennie will be released sequentially, which will be exposed globally through VisitSeoul's YouTube, overseas outdoor media, NBC Universal, and more.

Meanwhile, Jennie's group Blackpink recently released a new song titled 'JUMP,' which surpassed 100 million streams on Spotify that day.

<Photo=Seoul Tourism Foundation>