Daejeon's Signature Bakery Seongsimdang Announces Ineligibility for Recovery Consumer Coupons

Seongsimdang, a representative bakery brand in Daejeon, announced that it is ineligible for the use of "Recovery Consumer Coupons."

On the 28th, Seongsimdang posted a notice on its official SNS channel stating, "Our store is not a designated location for Recovery Consumer Coupons; therefore, discounts cannot be applied. Thank you for your understanding."

This post received over 1,800 likes, garnering significant attention.

The stores where the consumer coupons are not applicable include the main Seongsimdang store, Daejeon Station store, Lotte store, DCC store, Old Taste Handmade, Seongsimdang Cultural Center, Flying Pan, Terrace Kitchen, Piato, Udonya, Oven Story, Little Kitchen, and all other Seongsimdang locations.

Seongsimdang's Annual Sales Exceed Recovery Coupon Eligibility Criteria

The Recovery Consumer Coupons were issued to help recover from economic stagnation, targeting small businesses and self-employed individuals with annual sales of less than 3 billion KRW.

However, according to the audit report, the company operating Seongsimdang, Rosso, had sales of 193.7 billion KRW and an operating profit of 47.8 billion KRW last year, significantly exceeding the eligibility criteria for the consumer coupons.

In response to this announcement, netizens expressed that it was a reasonable decision considering the scale of Seongsimdang as a company.

One netizen remarked, "It's funny that anyone expected consumer coupons from a company with annual sales exceeding 100 billion KRW," while other users commented, "I never thought it would be possible from the start," "Truly Daejeon's pride," and "If coupons were applicable, more people would flock here."

Image source: Instagram 'sungsimdang_mainstore'