Blackpink’s Lisa and Rosé are Also Deeply in Love with ‘La Bubu’ Characters… Reason for Suspension of Offline Sales in Korea

|

LABUBU Doll Craze, Offline Sales Halted Due to Safety Concerns

The global popularity of the Chinese character doll 'LABUBU' has led to the decision to halt its sales in offline stores in South Korea due to safety concerns.

LABUBU is a character doll released by the Chinese toy company 'Pop Mart.' It is characterized by its fluffy fur, perky ears resembling a rabbit, sharp nine teeth, and a comical expression, which have garnered widespread affection.

Image 1

This doll is sold in a 'random box' format, which means that buyers cannot know which design of doll is inside until they open the box, thereby increasing its rarity and collectible value.

Luxury Accessories Chosen by Celebrities

LABUBU dolls gained further recognition as global celebrities like BLACKPINK's Lisa and Rosé, as well as pop star Rihanna, have been spotted accessorizing their luxury bags with them.

As a result, LABUBU has attained a status comparable to 'luxury accessories,' with some rare models trading for more than ten times their original price.

The limited edition trading platform 'Cream' announced on the 18th that LABUBU's transaction volume in June surged by 121% compared to the previous month and an astonishing 7711% year-on-year.

Image 2

In particular, the 'LABUBU x Pronounce Fantasy Wing Doll,' in collaboration with a fashion brand, is priced at 128,000 won but has been resold for over 1.3 million won on the Cream platform, proving its explosive popularity.

At an auction held in China for the Yongluo 2025 Spring Collection, a limited edition LABUBU doll measuring 131 cm was sold for 1.08 million yuan (approximately 200 million won).

Decision to Halt Offline Sales Due to Safety Concerns

However, this heated craze led to 'open-run' phenomena, causing store overcrowding and safety issues.

In response, Pop Mart Korea recently issued an official statement: "Due to concerns about safety accidents in offline sales venues, we have decided to temporarily suspend offline sales of all LABUBU series, prioritizing customer safety."

Image 3

Pop Mart Korea added, "We will do our best to provide even more satisfying services," and expressed "deep apologies for the inconvenience caused."

However, there has been no specific mention regarding the continuation of online sales or the schedule for resuming offline sales, drawing the attention of LABUBU collectors.

Image sources: youtube 'vanity fair', instagram 'roses_are_rosie', pop mart japan

recent NEWS