SHINee's Key showcased his 'Master Key' concept.
SM Entertainment released the music video for Key's first Japanese single title track "Tongue Tied" on the 3rd. It features a sophisticated new-release mood, polished visuals, and a mysterious storyline.
It boasts a bizarre atmosphere. In the opening scene, Key appears to be searching for something while surveying his surroundings. Soon after, people with ears getting sucked into speakers and mouths disappearing make an appearance.
Key played two roles. The story completes with two characters following a virtual character, 'The Mystery Bassist,' getting deeply attracted to each other, adding an ominous atmosphere.
The sound of the title track "Tongue Tied" also captured listeners' ears. It's a pop-punk genre song, leaving a strong impression with its weighty drum sound, western guitar, marching sound, and whistle.
The song title itself was the concept. Through this single, Key transformed into a peculiar 'Freaky Fortune Teller' who opens people's mouths. Prior to the release of the music video, conceptual promotions were carried out.
Key plans to showcase his diverse identity. The album will be released locally on the 7th of next month. It utilizes Key's portrait throughout the album, presented in three different jewel case versions.
He will soon meet local fans. On the 6th and 7th, he will hold his solo concert '2024 Keyland On: And On in Japan' in Tokyo. He will premiere the Japanese songs "Tongue Tied" and "Fresh."
Meanwhile, Key will embark on an Asia tour. Starting in Tokyo, he will visit Bangkok, Jakarta, Macau, Kobe, Kaohsiung, and more.
<Photo provided by SM Entertainment>
