Baek Jong-won's YouTube Channel Releases New Video Three Weeks After Announcing Suspension of Broadcast Activities

Baek Jong-won, CEO of The Born Korea, has released a new video on his YouTube channel three weeks after announcing a suspension of his broadcast activities.

On the 30th, several short videos were uploaded to the YouTube channel "Baek Jong-won PAIK JONG WON."

The released videos promote franchise brands operated by The Born Korea, featuring franchise owners directly appearing to showcase their stores. The released videos promote franchise brands operated by The Born Korea, featuring franchise owners directly appearing to showcase their stores.

Franchise owners of The Born Korea's representative brands, including Yeondonvolkatsu, Makiorum, Yeokjeon Udon, Rolling Pasta, Hong Kong Banjeom, Saemaul Sikdang, Richun Market, and Wonjo Ssambap House, participated in this video.

Of particular note is the inclusion of a notice in the video stating, "Any speculations or defamation against the franchise owners in this video may constitute a violation of portrait rights and copyright, and may result in penalties," along with the fact that the comment function has been disabled.

Franchise Owners' Self-Help Measures: Moves to Restore Image and Increase Sales

Recently, various controversies surrounding Baek Jong-won and The Born Korea have damaged the brand's image, raising concerns about the impact on franchise owners operating actual stores.

This video can be interpreted as a self-help measure for franchise owners to restore their store's image and boost sales. This video can be interpreted as a self-help measure for franchise owners to restore their store's image and boost sales.

Recently, Baek Jong-won has found himself embroiled in various controversies, starting with allegations of personal abuse.

Issues raised include product quality controversies, labeling errors of origin, inappropriate use of utensils at festival sites, allegations of LPG safety management and farmland law violations. Additionally, a sexual harassment interview controversy involving The Born Korea employees has also severely impacted the company's image.

In this situation, on the 6th, Baek Jong-won stated in an apology, "As Baek Jong-won the entrepreneur, rather than the broadcaster, I will focus all my passion and efforts on the growth of The Born Korea," announcing that he would suspend all broadcast activities except for programs currently being filmed.

Image source: Baek Jong-won YouTube capture, Baek Jong-won The Born Korea CEO / News1, The Born Mall website capture image