'The founder of 더본코리아, Baek Jong-won, is continuing to pursue his broadcasting career despite various controversies.
Recently, Baek Jong-won participated in the filming of the Netflix series 'Black and White Chef: Culinary Class Warfare Season 2' (hereafter referred to as 'Black and White Chef 2') as a judge, following his role in Season 1.
'Black and White Chef 2' is set to be released globally in 190 countries this year. A Netflix representative stated to 'Dispatch' on the 28th that the release date for 'Black and White Chef 2' is in the second half of 2025.
tvN's 'Business Genius Baek Sajang 3' aims to air within this year, featuring Baek Jong-won running a rice business in a traditional Korean setting. It has been reported that overseas filming is currently underway.
There have been sightings of him in France, with images surfacing online of him wearing an apron branded with the 'Business Genius Baek Sajang' logo. He was seen focused on preparing food ingredients while wearing gloves.
The production team of 'Business Genius Baek Sajang 3' explained, "Due to the nature of overseas filming, where changes and cancellations are difficult, we are filming according to the predetermined schedule." However, they mentioned that the scheduling plans are still "undecided."
Public opinion on Baek Jong-won's pursuit of his career is not very favorable. This is understandable, as he continues to appear on broadcasts despite numerous allegations, behaving quite differently from other celebrities.
He has become embroiled in business-related controversies. 더본코리아, led by Baek Jong-won, is facing allegations of violating agricultural and construction laws. There have also been reports of criminal charges due to false origin labeling.
This is not the only setback. He has even received administrative orders from local authorities. The Gangnam District Office raised issues regarding 더본코리아's 'Deopjuk' advertisement, ordering changes to the claims of using natural shrimp.
Baek Jong-won has apologized twice. During the first regular shareholders' meeting of 더본코리아 held on the 28th of last month, he bowed his head in regret and promised to establish an auditing organization directly under the CEO.
Meanwhile, the MBC-TV show 'Chefs of Antarctica,' in which Baek Jong-won participates, has postponed its airing, citing the impact of an early presidential election as the reason.
<Photo source= 더본코리아, online community capture>
