BTS's Jin has announced a striking transformation.

Big Hit Music posted Jin's concept photo for "Echo" on BTS's official SNS at midnight on the 23rd (Korean time). He unleashed a more daring and rugged charm.

Jin sported long hair and showcased a strong rockstar image with black nail art on his fingertips and leather fashion adorned with unique accessories.

There was no trace of his previous look. Instead of his signature dandy style, he embraced individuality. The transformation in his appearance was enhanced by the graffiti-covered alley backdrop, amplifying the mood.

Jin will release "Echo" simultaneously worldwide on the 16th of next month at 1 PM. He has infused the new song with genuine and witty reflections of emotions and situations that anyone may experience at least once.

The title track is "Don't Say You Love Me." It sings of the irony of a relationship deteriorating while both partners find it hard to let go of one another.

Meanwhile, Jin made an appearance at Coldplay's concert in Korea on the 19th, where he performed "The Astronaut" and "My Universe."

<Photo Credit=Big Hit Music>