Actress Kim Hee-sun's agency is embarking on a unique challenge by officially launching an art partnership. 'H Art Entertainment' announced on the 21st, "We plan to showcase a more sustainable and expanded art partnership, using exhibitions in Seoul and New York as a stepping stone."

This partnership was jointly established by Kim Hee-sun's agency, 'Hinge Entertainment,' and the exhibition planning company, 'Ray Village' to present content that harmonizes art and popular culture.

The partnership was formed to promote K-art in the global market, opening the potential for a new cultural content platform centered on 'artainment.'

The two companies have been planning numerous art projects over the years. A representative example is the 'A.T.O; Beautiful Gift Exhibition' held in Yeouido, Seoul, in 2023.

Actress Kim Hee-sun took on the role of content director, overseeing not only the exhibition curation but also studio visits, planning, and overall execution of the project.

The exhibition garnered attention from figures in the domestic and international art scene, attracting over 30,000 visitors in Seoul. It concluded amidst enthusiastic support.

Last year, the exhibition transcended borders, heading to New York. It continued with the 'A.T.O; Beautiful Gift Exhibition' at Chelsea Gallery, leading to positive reactions toward K-art.

H Art Entertainment plans to expand the A.T.O project this year in Italy, Japan, and China, and is also pursuing emerging artist competitions and domestic/international exchange exhibitions.

Additionally, the company aims to solidify the global standing of K-art by forming strategic partnerships with leading overseas galleries, museums, and art-specific companies.

A representative stated, "We aim to establish a platform where artists and the public can breathe together, positioning ourselves as a global content hub that connects K-art to the world."

Meanwhile, Kim Hee-sun participated in the '2025 Gallery Art Fair,' which concluded on the 20th, to enhance understanding of contemporary art through the introduction of emerging artists.

<Photo provided by Hinge Entertainment>