SEVENTEEN, Pharrell Williams perform new song… Opened at luxury brand fashion show

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SEVENTEEN performed Pharrell Williams' new self-composed song, "Bad Influence."

This song made its debut at the Louis Vuitton Men's Fall-Winter 2025 show, held in Paris, France, on the 21st at 8:30 PM (local time).

Pharrell Williams, known for his mega-hit song "Happy," is also serving as the creative director for Louis Vuitton's men's wear. He wrote "Bad Influence" for this show.

SEVENTEEN was chosen as the vocalist, delivering the song with a fresh and unique style. The song, used as the soundtrack for the fashion show, left a strong impression on the fashion world.

On the 22nd, SEVENTEEN members shared through their agency, "Pharrell Williams is an artist we admire. We are delighted and honored to collaborate with him."

They added, "We enjoyed working on this song as it showcases a new charm of SEVENTEEN," expressing their hope that their music will connect with even more listeners.

SEVENTEEN has collaborated with popular international artists, including Pharrell Williams. They've worked with DJ Khaled, Shift K3Y, Marshmello, New Kids on the Block, Anne Marie, Charli XCX, and Pink Sweat$.

Meanwhile, SEVENTEEN is celebrating their 10th debut anniversary this year. They continue their global activities with the "SEVENTEEN LIGHT HERE World Tour in Asia."

They will perform at the Bulacan Philippine Sports Stadium (January 18–19), Singapore National Stadium (January 25–26), Jakarta International Stadium (February 8–9), and Rajamangala National Stadium (February 15–16).

In April, they will become the first K-pop artist to perform at "Tecate Pa'l Norte 2025," an event often referred to as Mexico's Coachella.

<Photo courtesy of Pledis Entertainment>