Song Hye-kyo, New Icon of ‘Guerlain’… First Ambassador in Asia

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Actress Song Hye-kyo has unveiled her vibrant beauty. On the 16th, luxury beauty brand Guerlain announced, “Song Hye-kyo has been officially selected as the first Asian ambassador. Her first activities will begin through the skincare and makeup campaigns that will be released.” Gabriel Saint-Jenis, CEO of Maison Guerlain, stated, “Guerlain has collaborated with the world’s top artists, being involved in creating elegance, confidence, and artistic beauty across the film industry and beyond.”

He continued, “We are truly honored to welcome Song Hye-kyo, a cultural icon who perfectly embodies modern femininity and represents the Korean film industry, as part of the maison.” Song Hye-kyo said, “I am delighted to join as Guerlain’s ambassador. I think Guerlain is a brand that displays timeless elegance, blending tradition and sophistication perfectly. I am excited to start this new journey.”

Guerlain is a French Parisian brand that began in 1828. Song Hye-kyo is currently serving as a global ambassador for the jewelry brand ‘Chaumet’ and the luxury brand ‘Fendi.’ Meanwhile, Song Hye-kyo is preparing for the release of the film ‘The Black Nuns’ on the 24th and has commenced filming for writer No Hee-kyung’s new project ‘Slowly, Intensely.’

<Photo Source=Guerlain>