IVE attempted a bold image transformation. On the 9th, IVE unveiled the concept film video for the pre-release track “Rebel Heart” from their third EP album ‘IVE EMPATHY’ on their official SNS.

The unique charms of all six members were highlighted. The video began with Ahn Yujin slightly raising the corner of her lip in a smile, accompanied by a gentle narration that piqued curiosity.

Close-up scenes of Gaeul, Jang Wonyoung, Liz, Leeseo, and Rei appeared consecutively. The members had vacant gazes. The softly falling snow completed a dreamy atmosphere. They embodied a rough and kitschy bohemian style, leaving a strong impression with ornate accessories. The black and white mood added weight throughout the video. There was also a curious message, “Love me And hate me.” IVE showcased a unique sensibility akin to a cinematic film.

Previously, IVE released concept photos, heightening fans’ anticipation. They boasted a unique and mysterious mood, overwhelming from the teaser content itself, true to their reputation as a visually stunning group. A representative noted, “IVE has sung about self-confidence beyond self-love.

The new album approaches empathy with a mature and grown-up demeanor.” The public’s anticipation was solicited. Their agency hinted, “With ‘IVE EMPATHY,’ they will unfold a more solidified musical world. You will meet a deeper IVE.” Meanwhile, IVE will release the pre-release title track ‘Rebel Heart’ on major music sites at 6 PM on the 13th.

<Photo provided by Starship Entertainment>