'Blackpink' Rosé has rewritten K-pop history by producing a music video that reached 300 million views. On the 10th of last month, Rosé released the pre-release single 'Apartment' (APT.) from her first full-length album. The music video surpassed 300 million cumulative views on YouTube as of the 9th.

This achievement came just 22 days after the video was released, showcasing a long-lasting chart performance amid its popularity. The 'Apartment' music video surpassed 100 million views on the 5th day and 200 million views on the 11th day.

Rosé achieved 300 million views in the shortest time ever for a K-pop solo artist, breaking the previous record after 11 years. She surpassed the music video 'Gentleman' by Psy, which reached the milestone in 25 days, by three days.

'Apartment' is a song released ahead of Rosé's official comeback. It will also be included in her first full-length album 'Rosie', which comprises 12 tracks, including 'Apartment'. Rosé tells honest and intimate stories, having participated in writing and composing all the songs, showcasing not only her vocal skills but also her wide-ranging musical talent.

Meanwhile, Rosé will release 'Rosie' on the 6th of next month.

<Photo courtesy of The Black Label>